| ID: | 17669 | | Title: | Modern Marketing - http://influence.zersal.com/2008/08/29/modern-marketing/ | | Pagerank: | N/A | | Description: | The homogeneous mass market, which has dictated the offerings of U.S. producers since the dawn of the industrial revolution, is confronting its demise. At least, that’s the word from advertising and marketing experts as we transition into a new millennium. The scattershot advertising approach, which wasn’t necessarily all that effective in the past, will be even less so in the 21st century. The most obvious alternative, shifting to narrower and more specialized markets, is already being tried by many small firms with substantial success. | | Category: | Reference: Booksellers | | Link Owner: | koko@hotmail.com | | Date Added: | September 20, 2008 12:30:16 AM | | Number Hits: | 0 | | |
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